Legislature(2007 - 2008)BELTZ 211

02/20/2008 01:30 PM Senate JUDICIARY


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* first hearing in first committee of referral
+ teleconferenced
= bill was previously heard/scheduled
+ HB 25 RECREATIONAL LAND USE LIABILITY/ADV. POSS TELECONFERENCED
Heard & Held
+ HB 182 OFFERING PROMOTIONAL CHECKS TELECONFERENCED
Heard & Held
+ Bills Previously Heard/Scheduled TELECONFERENCED
= HB 197 TRUSTS
Moved HB 197 am Out of Committee
           CSHB 182(JUD)-OFFERING PROMOTIONAL CHECKS                                                                        
                                                                                                                              
2:18:42 PM                                                                                                                    
CHAIR FRENCH  announced the consideration  of HB 182.  Before the                                                               
committee was CSHB 182(JUD).                                                                                                    
                                                                                                                                
MIKE SICA,  Aide to Representative  Lynn read the  following into                                                               
the  record  on  behalf  of the  sponsor.  [Original  punctuation                                                               
provided.]                                                                                                                      
                                                                                                                                
     HB 182  is a small,  one-page bill, about  small dollar                                                                
     checks that  cause big headaches for  Alaska consumers.                                                                  
     The checks  are maybe  for only  three or  four dollars                                                                    
     and,  according to  the Department  of Law,  the checks                                                                    
     are  sent to  thousands of  businesses and  individuals                                                                  
     throughout our state.                                                                                                      
                                                                                                                                
     The  good  news? The  checks  are  legitimate. The  bad                                                                  
     news?  The  checks   are  "legitimate."  In  actuality,                                                                  
     cashing  one   of  these  checks   can  amount   to  an                                                                    
     unintended  contract. Hundreds  of Alaskans  cash these                                                                  
     little  checks, only  to find  themselves obligated  by                                                                  
     contract for products and services  they don't want and                                                                  
     never needed.                                                                                                              
                                                                                                                                
     Let  me  give you  one  example.  In 2006,  the  Alaska                                                                  
     Department  of  Law  announced   a  settlement  with  a                                                                    
     California-based  company   that  sent   Alaskans  what                                                                    
     appeared  to   be  rebates   from  local   yellow  page                                                                  
     companies.  Not so.  Endorsement of  a check  for $3.49                                                                    
     was  actually  a  contract   for  $179  in  advertising                                                                
     services - which they didn't want and didn't need.                                                                         
                                                                                                                                
     Consumers, who  thought they were getting  a very small                                                                  
     windfall, got  a much  larger downfall.  That's because                                                                
     they  didn't see  the tiny,  fine print,  disclosure on                                                                  
     the back  of the check.  Or, if  they did see  it, they                                                                  
     didn't  have a  magnifying glass.  And when  the checks                                                                  
     are  endorsed, consumers  end up  getting billed  - and                                                                  
     sometimes hounded  - by collection agencies,  which can                                                                  
     damage their credit rating.                                                                                                
                                                                                                                                
     The Consumer  Protection Unit of the  Alaska Department                                                                    
     of  Law  considers these  promotional  checks  to be  a                                                                    
     classic example  of deceptive acts  or practices  - and                                                                  
     believe that  prohibiting these kinds of  checks is the                                                                  
     only  effective method  of preventing  these unintended                                                                  
     contracts, and subsequent charges, from occurring.                                                                         
                                                                                                                                
     HB  182  makes these  kinds  of  promotional checks  an                                                                    
     unfair or  deceptive act or  practice, and makes  it an                                                                    
     automatic violation of Consumer Protection laws.                                                                         
                                                                                                                                
     Under  this bill,  companies that  violate the  law are                                                                    
     subject to a  civil penalty of a minimum  of $1,000 per                                                                    
     violation, and a maximum of $25,000 per violation.                                                                         
                                                                                                                                
     Representative Lynn said he is  honored that the Alaska                                                                  
     Department of  Law let him  know about  these deceptive                                                                    
     checks, and  he agrees  with the department  that HB182                                                                  
     is high priority consumer protection legislation.                                                                        
                                                                                                                                
2:21:55 PM                                                                                                                    
MR.  SICA  relayed  that  the  sponsor and  his  chief  of  staff                                                               
received  promotional checks  but they  didn't cash  them. During                                                               
testimony in the  other body a state lawmaker  admitted to having                                                               
been fooled.                                                                                                                    
                                                                                                                                
2:22:50 PM                                                                                                                    
SENATOR  McGUIRE admitted  that two  years ago  she endorsed  and                                                               
deposited a $9.95  check from Citibank under  the assumption that                                                               
she  was redeeming  points.  She learned  that  she had  enrolled                                                               
herself in  a driver protection  program that carried  an ongoing                                                               
monthly fee  of $29.95. It  took a full two  months and a  lot of                                                               
headache to get out of the  program. This could be devastating to                                                               
seniors in  particular. She questioned  why this  doesn't violate                                                               
the interstate commerce clause.                                                                                                 
                                                                                                                                
MR. SICA replied  the companies operate in Alaska  so goods don't                                                               
cross  the boarder.  He deferred  to  the Department  of Law  for                                                               
further  explanation.  Small  businesses,  churches  and  schools                                                               
receive  these  checks  and  often   they're  just  endorsed  and                                                               
deposited  so this  protects more  than just  consumers. It  also                                                               
sends a  good message to  the business community that  it doesn't                                                               
have to compete with these people that cross that boundary.                                                                     
                                                                                                                                
2:25:06 PM                                                                                                                    
MARIE  DARLIN,   Coordinator,  AARP   Capital  City   Task  Force                                                               
expressed support  for HB 182 and  noted that a letter  from AARP                                                               
is in the packet. Older people  are often the target of practices                                                               
such as this. This would be one  more tool for the offices of the                                                               
attorney general and consumer protection to battle these scams.                                                                 
                                                                                                                                
2:27:01 PM                                                                                                                    
DALE  LEHMAN,  representing  himself said  he  doesn't  generally                                                               
believe  it's government's  role  to protect  people from  making                                                               
stupid decisions, but he does urge  the committee to pass HB 182.                                                               
He relayed  that he is  usually diligent about  disregarding free                                                               
offers  of any  kind.  Despite  that and  the  fact  that he's  a                                                               
retired economics  professor who  lectures about  consumer scams,                                                               
he deposited what  appeared to be a free $10  check from a credit                                                               
card company  that he'd done  business with for years.  Last year                                                               
all his  credit cards were  stolen so  he canceled the  cards and                                                               
subsequently began to examine his  bills. The first one he looked                                                               
at had a line item for  $39.99 from TLGHMPRT. After some research                                                               
he learned that the state  attorney general's office and 16 other                                                               
states had reached a settlement  with his credit card company for                                                               
these allegedly  deceptive practices.  He's embarrassed  to admit                                                               
that  he paid  $39.99  for  18 months.  He  was  fooled but  this                                                               
company had to go far out of the  way to do this. "This is not an                                                               
accidental thing  that occurred." He never  received any material                                                               
about what  the National  Home Protection  Alliance is.  "To this                                                               
day  I really  have  no  idea what  services  they provide."  The                                                               
ultimate  irony was  that  the only  automatic  payment that  was                                                               
passed on to his new credit card was TLGHMPRT.                                                                                  
                                                                                                                                
2:30:30 PM                                                                                                                    
MR. LEHMAN said  HB 182 would do two  constructive things. First,                                                               
it would  make the attorney  general's job easier  in prosecuting                                                               
these sorts  of cases  because it would  be an  illegal practice.                                                               
Second,  it would  encourage businesses  to  compete by  offering                                                               
better services rather than spending  resources to fool consumers                                                               
in ever more subtle ways.                                                                                                       
                                                                                                                                
2:32:56 PM                                                                                                                    
JULIA  COSTER,   Assistant  Attorney  General,   Civil  Division,                                                               
Commercial/Fair  Business   Section,  Department  of   Law  (DOL)                                                               
testified in  support of SB  182. She  agreed with Mr.  Sica that                                                               
these promotional checks  have been a problem  for individual and                                                               
business consumers  in the  state. SB  182 is  an attempt  to fix                                                               
that  problem. Her  office has  received numerous  complaints and                                                               
has interviewed numerous consumers  that have received and cashed                                                               
these checks reasonably believing them  to be a rebate or reward.                                                               
They have  no idea that  by cashing  the check they  have entered                                                               
into  a  contract  to  purchase  goods  or  services.  Oftentimes                                                               
endorsing  the check  unknowingly authorizes  monthly charges  to                                                               
the consumer's  checking account, credit card,  or telephone bill                                                               
to pay for the goods  or services. Many consumers unwittingly pay                                                               
the  charges  for  months  until something  brings  it  to  their                                                               
attention or until they are  contacted by the consumer protection                                                               
office.                                                                                                                         
                                                                                                                                
MS.  COSTER   said  her   office  has   initiated  a   number  of                                                               
investigations  several of  which have  resulted in  prosecutions                                                               
and  settlement  under  the Alaska  Consumer  Protection  Act.  A                                                               
recent  case was  a  coordinated  multi-state investigation  that                                                               
resulted in  a settlement  agreement that  prohibited the  use of                                                               
promotional  checks in  34  states. Another  case  resulted in  a                                                               
settlement  for  less  than  a  total  prohibition.  Rather  than                                                               
dealing with this issue on  a piecemeal basis through litigation,                                                               
HB  182 deals  with the  problem on  a more  universal level.  It                                                               
makes  the use  of promotional  checks from  Alaska an  unfair or                                                               
deceptive  practice under  the  Alaska  Consumer Protection  Act.                                                               
"This means that  the use of the check is  an automatic violation                                                               
of the Act."  Making the promotional checks  an unfair, deceptive                                                               
act or  practice puts  the check  marketers on  notice. Hopefully                                                               
this will stop the  use of these checks in the  state and it will                                                               
make enforcement easier in the future.                                                                                          
                                                                                                                                
2:37:39 PM                                                                                                                    
CHAIR  FRENCH asked  her to  respond to  the interstate  commerce                                                               
question.                                                                                                                       
                                                                                                                                
MS. COSTER explained  that the interstate commerce  clause uses a                                                               
balancing  test  that looks  at  whether  or  not the  burden  on                                                               
commerce outweighs the  benefit to the state or  its interest. It                                                               
wouldn't be difficult to make  a strong argument that the conduct                                                               
- the  use of these  promotional checks  - is deceptive  and that                                                               
outweighs any interest  a person would have in  continuing to use                                                               
such checks.                                                                                                                    
                                                                                                                                
SENATOR WIELECHOWSKI asked if there are any preemption issues.                                                                  
                                                                                                                                
MS.  COSTER replied  she  isn't  aware of  any  federal law  that                                                               
addresses the use of these checks.                                                                                              
                                                                                                                                
CHAIR FRENCH referred to a  question and answer interview between                                                               
some member of  the DOL and the bill sponsor.  He highlighted the                                                               
final  question and  answer, which  asks why  DOL considers  this                                                               
bill a  high priority. The  DOL answer  is that many  hundreds of                                                               
Alaskan  consumers  have   been  harmed  by  the   use  of  these                                                               
promotional checks. He  asked if it can be verified  that it's up                                                               
in the hundreds.                                                                                                                
                                                                                                                                
MS.  COSTER   replied,  Absolutely.   Many  hundreds   of  Alaska                                                               
consumers   have  cashed   these   checks   and  unknowingly   or                                                               
unwillingly   paid  because   they  were   subject  to   coercive                                                               
collection tactics.                                                                                                             
                                                                                                                                
SENATOR WIELECHOWSKI  asked if  Alaska has  been involved  in any                                                               
class action lawsuits to stop this activity.                                                                                    
                                                                                                                                
MS. COSTER  replied she's unaware  of private class  action suits                                                               
but the  State of Alaska  has been involved in  three multi-state                                                               
cases that were brought by  state attorneys general offices. They                                                               
may be  considered class  action in that  they involve  more than                                                               
one state.                                                                                                                      
                                                                                                                                
2:41:03 PM                                                                                                                    
CHAIR FRENCH referred to the bill  packet and noted that in April                                                               
2006 the DOL Civil Division  announced a $500,000 settlement with                                                               
Yellow Pages Inc. for having offered these checks in the state.                                                                 
                                                                                                                                
MS. COSTER added that that's the most recent settlement.                                                                        
                                                                                                                                
2:41:47 PM                                                                                                                    
SENATOR  McGUIRE suggested  the DOL  look into  the situation  at                                                               
Citibank as well.  She surmised that consumers  are accustomed to                                                               
getting  rebates and  rewards as  part of  the incentive  package                                                               
with their  credit cards.  She relayed that  she was  enrolled in                                                               
the Driver  Edge Protection program that  supposedly added $29.95                                                               
extra coverage on her vehicle. She  never new exactly what it was                                                               
and  didn't receive  any information  about it.  "So add  that to                                                               
your list," she said.                                                                                                           
                                                                                                                                
MS. COSTER agreed to do so.                                                                                                     
                                                                                                                                
2:42:46 PM                                                                                                                    
MR. SICA  told the committee  that he appreciates that  getting a                                                               
bill passed  is a long  process and  he believes that  checks and                                                               
balances are important.  Although the bill moved  along very well                                                               
last year,  he has to  admit that  during the Interim  he worried                                                               
about  all the  people who  would  be getting  and signing  these                                                               
checks.                                                                                                                         
                                                                                                                                
CHAIR FRENCH  said HB  182 seems to  be a very  good bill  and he                                                               
intends to bring it back soon and take action on it.                                                                            

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